Zoe Ottaway of Totem Marketing, takes us through general branding exercises to get thinking about what a brand is and how to get yours working for you. This is an interactive workshop that gives you practical tools for your own brand and business.
Federation Square Cnr. Flinders & Swanston Street
Old Wives Ales presents a showcase of some of Australia's newest craft breweries in a relaxed atmosphere. This is your chance to meet the next big-names in the beer world, and try free samples of their beers as you chat.
Experts from Pink Boots will run through tastings of common beer faults while giving you the tools to identify the causes, whether at point of service or in the brewery.
You've seen the stats and the multi-million dollar campaigns. How can you apply this to a small business? Short answer: you can't. The long answer: is in this workshop from digital commerce agency Made by Moxie.
Join the team from Brews News as they host a discussion on product and packaging recalls and how they are best managed. It can affect any business, and have long term ramifications in the marketplace for your brand. This is a must for any brewery.
Representatives from brewing, marketing, industry and retail cover mandatory requirements, ABAC, and retailer stipulations for labelling. Essential for new and established breweries to learn legality and best practices for design and marketing.
Informal and verbal agreements may be detrimental to your career. With so many struggling to get a foothold in the industry, it’s hard to know just what value to place on time and skills.
Judges and award winners from the Australian International Beer Awards (AIBA) share what it takes to be a winner in major competitions. Expect tips on how to ensure your beer is at its best and what awards mean for your business.
Our annual homebrew seminar is chock full with more information, more guests, and more answers to all your homebrew questions. Curated by Grain and Grape and homebrew legend, Brendan O’Sullivan (3 Ravens) you are guaranteed to learn something.
Melbourne’s homebrew clubs battle it out to find out which club makes the best single hop/single malt beer. The Cryer Malt Trade Hub is your chance to taste the beers and vote on your favourite and it’s a great chance to meet Melbourne’s homebrew clubs.
Your staff are your most important asset, but do you have a strategy to keep them? Join Luke Robertson (Ale of a Time) and a panel of experts to discuss building positive environments, giving feedback, resolving conflict, and retaining staff.
IBA Brewer Members, Associate Members and media are invited to an IBA Briefing with the Board to discuss the progress of the independent brewers in today’s marketplace, the evolution of the IBA, and other industry news.
This free discussion jams heaps of great information about starting a brewery into 90 minutes of Q&A with people who have done it all before. Hosted by James Smith (The Crafty Pint)
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